You can pour budget into great ads and still see disappointing results if the page behind them lets visitors slip away. Here are the leaks we spot again and again.
- Asking for too much information in the form before any trust is built
- Burying the call to action below the fold where nobody scrolls
- A slow page that loses impatient mobile visitors
- Generic copy that ignores the specific campaign or audience
- No social proof to reassure a first-time visitor
Fix one at a time
Resist the urge to change everything at once. Fix one issue, measure the impact, then move to the next. This is the disciplined approach that turns a leaky page into a reliable lead generator.